![]() ![]() The sender used inappropriate/insufficient codes.The message may not be received as intended for a variety of reasons: to come to a conclusion as to what the real message was that was sent to him/her. The receiver will consider the gestures, words, symbols, etc. The receiver will decode or translate the message the source has sent to him. The sender has to consider the following: In the analysis of the audience the SENDER must consider the following. Each receiver will understand the message differently because of his/her different frame of reference and perceptions. The audience or receiver is the person to whom the sender directs the message and has to understand the message. The source has the responsibility to check for understanding once the message was conveyed. The source should identify the most appropriate codes to ensure effective translation of the message. As such we need to use symbols, gestures, pictures, tone of voice and words which we expect that the receiver should interpret as the specific ideas that we wish to convey. We cannot put our thoughts directly into the head of the other person. The sender is also referred to as the source, the communicator or the encoder. ![]() This is the person who initiates the communication by thinking of an idea to communicate to the receiver. ![]() Different key elements can be identified in the communication process, but although they will be described separately, they are interrelated and interdependent. ![]()
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